Through the ACCES 2023 program, ARAS intended to also promote harm reduction services for drug users, trying to share the message that drug addiction is a national health problem and the goal of harm reduction is to enable people who use drugs and their families to live healthy lives, self-determined, with meaning and social utility.
The message states that addiction transforms the user's life, leading to isolation, fear for safety and health, guilt, loss of control, and significant health risks. ARAS is a safe place where the consumer and his family receive support and empathy. When all other doors seem to close, the ARAS door always remains open to those seeking help with harm reduction and to begin the journey from addiction to independence.
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Client: The Good Company
Creative Director: Florence Margarit
Graphic Designer: Flavia Fabian
